Ford Stock Rises as Mustangs Become Unlikely Recruitment Tool for ICE
Ford Motor Company (NYSE:F) shares edged higher Monday afternoon following reports that U.S. Immigration and Customs Enforcement (ICE) purchased two customized Mustang GT Fastbacks for recruitment purposes. The $120,000 vehicles feature Gold ICE logos and "Defend the Homeland" graphics, marking the latest attempt to address staffing shortages at the federal agency.
The muscle cars will tour career fairs as mobile advertisements for government service. This unconventional marketing approach follows ICE's previous use of modified vehicles, including a Ford Raptor and GMC Yukon, to boost its public profile. While unrelated to cryptocurrency markets, the news demonstrates how traditional automakers continue finding novel ways to generate positive attention.
